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What is Simmons Insights?

Simmons Insights provides U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. Use it to create reports about the demographic and psychographic characteristics of product users and their media behavior. The data comes from the National Consumer Study (NCS), which is sent out to samples of the U.S. population several times a year. Our subscription includes data from the National Hispanic Consumer Study (NHCS), which asks additional questions of Hispanics.