W&L

University Library

Marketing Research Resources

Connect to Mintel

Introduction to Mintel

What is Mintel?

More than 600 report titles covering the US marketplace are added to Mintel Academic every year.

Subscription Reports:

  • Automotive
  • Beauty, personal goods and toiletries
  • Drink
  • Finance
  • Food
  • Foodservice
  • Health and well-being
  • Household products
  • Lifestyles
  • Multicultural America
  • Retail and Apparel
  • Technology
  • Travel