SRDS Media Planning Platform

Print:

• Consumer Magazine  provides complete planning information on domestic and international consumer magazines. This database contains standardized ad rates, dates, contact information and links to online media kits, Web sites and audit statements that provide additional facts on readership information and positioning.
• Newspapers provides complete planning information on daily papers, newspaper groups, ethnic newspapers, college newspapers, comics and newspaper-distributed magazines. This database contains standardized ad rates, dates, contact information and links to online media kits and Web sites that provide additional facts on readership information and positioning.

Broadcast:

• The Local TV & Cable Stations  provides information on all broadcast, cable, syndicated and alternative television advertising opportunities. This database contains valuable market information that helps you identify where you want to advertise and find outlets that meet your needs.
• DMA Maps & Profiles provides demographic profiles and sales rankings for metropolitan areas. The state level maps identify the metro areas within the state.