Recomended Market Analysis Resources
- Mintel This link opens in a new windowMintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, our analysis of consumers, markets, new products and competitive landscapes provides a unique perspective on global and local economies. Since 1972, our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster.
- Simmons Insights This link opens in a new window
Simmons Insights provides U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. Use it to create reports about the demographic and psychographic characteristics of product users and their media behavior.
- Statista This link opens in a new window
Statista is one of the world‘s largest statistics portals, providing data compiled from 18,000 private and public sources aggregated from North American, Europe, and Asia. All statistics and forecasts can be directly downloaded in PNG/PDF, Excel, and PowerPoint formats.
Consumer Market Analysis and Demographics
- Census Data (U.S. Census Bureau)The Census Bureau is the leading source of quality data about the nation's people and economy.
- Pew Research CenterPew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world.
- Social Explorer This link opens in a new windowSocial Explorer provides easy-to-use tools for visual exploration of demographic information, from census and economic data to election and religion data, and more. With these interactive online tools, users can examine change over time and understand the patterns behind the raw numbers.
- Statista This link opens in a new window
Statista is one of the world‘s largest statistics portals, providing data compiled from 18,000 private and public sources aggregated from North American, Europe, and Asia. All statistics and forecasts can be directly downloaded in PNG/PDF, Excel, and PowerPoint formats.
Need Help?
Contact John Tombarge
Office: M43 Leyburn Library (located in the back corner of the main level on the Elrod Commons side of the building)
telephone: (540) 458-8134