W&L Resources
Public Relations Writing
- PR NewswireExcellent resource full of recent press releases. This will be helpful for understanding how to write press releases.
Media Analytics Databases
- Simmons Insights This link opens in a new window
Simmons Insights provides U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. Use it to create reports about the demographic and psychographic characteristics of product users and their media behavior.
- Statista This link opens in a new window
Statista is one of the worldâs largest statistics portals, providing data compiled from 18,000 private and public sources aggregated from North American, Europe, and Asia. All statistics and forecasts can be directly downloaded in PNG/PDF, Excel, and PowerPoint formats.
- Pew Research CenterNonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It includes multiple "projects" in various subject areas. Note there is a collection devoted to Elections and Campaigns.
Advertising Database
- AdAge This link opens in a new windowAd Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.
To access AdAge, you must sign up for an account using your W&L issued e-mail address. To set up an account :
1. Follow the link above & complete the form using you WLU e-mail address.
2. Watch your inbox! You will receive the email confirmation to validate your e-mail address.
3. You must click on the link the e-mail, which will redirect you to a page where you finalize your access.
4. Once you've registered access via this link: https://home.adage.com/clickshare/myhome.do
Health and Envorinmental Communication
- Yale Program on Climate CommunicationConducts public opinion and messaging research, using surveys, experiments, qualitative methods, and statistical models, among other methods, to inform and educate people about climate change and help build public and political will for climate action.