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Business Administration Subject Guide

https://libguides.wlu.edu/business

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Subjects: Accounting & Finance, Business Administration, Economics, Politics

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Reference Resources

Consumer Spending -- Statistical resources
A list of e-books that provide data primarily gathered through the Consumer Expenditure Survey (Bureau of Labor Statistics).
Encyclopedia of Social Measurement by Kimberly Kempf-Leonard
ISBN: 978-0-12-369398-3
Publication Date: 2005
Handbook of Marketing Scales by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
ISBN: 9781412996761 (electronic bk.)
Publication Date: 2011
Market Planning Guide by David H. Bangs, Jr
Call Number: HF5415.122 .B36 2002
ISBN: 0793159717
Publication Date: 2002
Print copy only.
The Brand Glossary by Jeff Swystun
Publication Date: 2007

Last Updated: Feb 5, 2024 5:03 PM
URL: https://libguides.wlu.edu/business

Subjects: Business Administration

Tags: business, company, finance, financial, industry, marketing